How to promote your DollarStore on Social Media
Facebook, Instagram, SnapChat, Tiktok, LinkedIn we are positive that you visited at least one of them this week, but are you using that to promote your business?
According to data from Statista, as of April 2020, right in the beginning of the pandemic, 37 percent of U.S. internet users between the ages of 18 to 34 years reported they had purchased something via social media.
We can only assume that the percentage grew as most of the brick and mortar was closed and rely mainly on virtual commerce.
For retailers this information is vital. Millennials, the age range examined by Statista, are an extremely important segment of the population to focus on as they make a staggering 60 percent of their purchases online.
What this research shows is that social media is not just a tool for posting content and driving traffic, but a powerful means of converting followers into customers.
Part of what makes social such a prime sales channel for online retailers is the colossal number of people that have integrated these platforms into their daily lives.
What marketers understand is that these sites have essentially become the internet’s central hub and should be utilized as part of an overall marketing strategy.
That is why DollarStore offers training and content for DollarStore owners to thrive in this competitive environment.
Posted by: Ana Krann: Marketing enthusiast, graduated with a Masters of Science of Information Technology, MBA and Business Analytics from Harvard Business School. Love to help businesses to create and develop their social footprint.